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Fishing
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Hunting
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Casual Apparel
The Provoke Jerkbait Series was built to do one thing—trigger violent strikes, especially when fish are locked onto forward-facing sonar. Designed with input from top professionals, this bait brings next-level action and reaction response.
Available in multiple sizes, weights, and diving depths, the Provoke lineup gives you full control over your presentation. And with endless color options, you’ll never come up short when it counts.
At the core is the innovative tapered tail design, delivering unmatched darting and turning motion with every twitch. Pair that with a tuned weight transfer system, razor-sharp hooks, premium paint schemes, and hyper-realistic 3D detailing—and you've got a jerkbait that doesn’t just get noticed. It gets crushed.
They don’t just bite it. They react to it. Provoke the Bite.
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