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The Berkley Frittside 9 is a deep-diving, flat-sided crankbait designed by champion angler David Fritts . It measures 2 \(\frac{3}{4}\) inches and weighs \(\frac{1}{2}\) oz, diving quickly to 7-10 feet to imitate a fleeing baitfish. It features an internal weight transfer system for long casts and sports a weighted coffin-shaped bill for fast dives. Here are the key design features of the Frittside 9: Flat-Sided Profile: Designed with flat sides to mimic a variety of baitfish, giving it the most flash of any Berkley crankbait. True Balsa Action: It provides the classic, tight thumping wobble of a balsa wood lure but is made from durable plastic for longer, smoother casting. Integrated FlashDisc: A built-in metal disc enhances tracking stability and accuracy. Fusion19 Hooks: Equipped with razor-sharp treble hooks for solid, secure hookups. This lure is highly effective during the summer. Use a steady retrieve and make contact with rock, wood or changes in bottom contour when conditions allow.